But isn't Google just a search engine web site like any other? Actually, its reach is far greater. Google partners with other sites to use the Google index results, including the likes of heavyweight property AOL. Google is also on the multitude of sites out there that use the Google API, advertise through Google, or even display ads for Google. So when you think about potential visitors from Google search results and advertising, you have to think beyond traditional search site borders.
Google's perception of your site has become increasingly more important, which means you have to make sure your site abides by Google's rules or it risks not being picked up. If you're concerned about search engine traffic, you have to make sure that your site is optimized for luring in Google spiders and that it's indexed effectively. And if you don't want Google to index certain parts of your site, you need to understand the ins and outs of configuring your robots.txt file to reflect your preferences.
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